Often, we are asked what the best WordPress SEO plugins and tools are that we recommend.
At WPBeginner, we have used a wide range of SEO plugins and tools like AIOSEO, Yoast, Semrush, and so on.
We have also seen how these plugins can impact a website’s visibility, search ranking and performance in search results.
In this article, we will share our experiences and insights on some of the best WordPress SEO plugins and tools on the market. Some of these tools offer similar functionalities, so we will also highlight which ones are the best for specific use cases.

Things You Must Know About WordPress SEO Plugins & Tools
When reading SEO WordPress tips or searching for the “best free WordPress SEO plugins”, you will come across articles that feature several dozen tools.
This can be quite overwhelming for beginners and non-tech users.
The truth is that you don’t need dozens of top SEO tools to get higher search engine result rankings.
While most blog posts (including ours) will share the top most popular SEO plugins, it is extremely important for you to understand the use cases of each tool.
For example, you never want to use more than one WordPress SEO plugin on your website. We will mention All in One SEO (formerly All in One SEO Pack), Yoast SEO, SEOPress, and Rank Math. You need to pick only one to avoid plugin conflict.
We will mention SEMRush, Ahrefs, and a few other powerful tools, but you don’t need them all when you are first starting out since they have a similar feature set. We will share what tools we use in our business and which features are the best among each tool.